Strategic planning is a disciplined process involving intentionally setting goals (choosing a desired future) and developing an approach to achieving those goals. The process requires a certain order and pattern to keep it focused and productive, raising a sequence of questions that helps planners examine past experience, test assumptions, gather and incorporate information about the present, and anticipate the future.
The plan is ultimately a set of decisions about what to do, why to do it, and how to do it. Because it is impossible to do everything that could be done, strategic planning implies that some organizational decisions and actions are more important than others. The strategy lies in making the tough decisions about what action is most important to achieving organizational success.
What clients are saying about Strategic Planning:
“I have direction and focus and I know exactly where I am taking this business.”
“This has stirred up so many more questions. How far DO we want to take this business?”
“I can see how I can attain my long-term goals by taking care of the short-term commitments I made during the program.”